Our Story

After becoming a parent for the first time in 2009, Bec Owens (Mizzle Founder) realised just how easy it was to become totally consumed with the impending arrival of a new little person and to get totally carried away with the list of must haves!  Bec found that lots of the items that appealed to her taste were high quality… and had matching high price tags.  After consulting with mums about what they couldn’t live without, the Mizzle brand was born and was launched in September 2010.

From there, the Mizzle range and family has grown and sells hand-picked items direct to Mums and Dads online at www.mizzle.com.au and throughout local stockists Australia-wide. Mizzle provides an affordable little luxury for babies using quality fabrics, soft modern colours and timeless designs to blend with your lifestyle.

From January 2017 Mizzle has brand new owners! Trusted friends Annalee Brumby & Julie Rouleston-Smith are excited to be teaming up to continue with the classic Mizzle range of affordable luxury baby clothing, and are intent on reinvigorating the brand and bringing a fresh new approach to the beautiful Mizzle products in 2017.

Annalee comes from a fitness and marketing background, while Julie from a modelling and Financial Planning background.  Both ladies are from Hobart, and both have owned their own successful businesses too!  BUT, more importantly, they are both very passionate mums themselves, so they know what it’s all about to not only have children, but to continually clothe them in good quality products that are functional, affordable and that will go the distance.

Drawing on the best of all that Bec has brought to the Mizzle brand, Annalee and Julie will continue to listen to what customers want, in order to help make clothing your baby at such a busy and overwhelming time (or even buying that special gift for someone having a baby), that little bit more special. It surely is an exciting time for Mizzle!

We feel proud to be continuing the Mizzle journey and we hope you enjoy the new Mizzle products as much as we have enjoyed creating them.

Watch this space for more exciting baby clothing essentials from Mizzle.

Annalee Brumby, Julie Rouleston-Smith & The Mizzle Family xx